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Influencer Marketing Strategy : How to Create Successful Influencer Marketing
SHORTLISTED: Business Book Awards 2022 - Sales & Marketing categoryCreate an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich in case studies from the biggest and the best and the small and specialist.Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing.However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.This can be unnerving, and it's therefore imperative to have a clearly defined campaign that mutually benefits and protects both the brand and the influencer. Influencer Marketing Strategy gives readers everything they need to create influencer marketing strategy.It will walk readers through the key considerations, and offer insight into decisions such as choosing the right influencer, planning content, and how to incorporate influencer marketing into your wider marketing strategy.This book presents fascinating, in-depth case studies from the beauty, fashion, gaming, travel, health and tech industries, demonstrating the variety of ways that influencer marketing can be utilized, and the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide to developing a successful influencer marketing strategy - and building campaigns that create real value.
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Youth Series Influencer Welcome Kit
skinChemists Youth Series 2% Collagen Facial Serum 30ml. Our Collagen Facial Serum works to support your natural collagen production and revitalise your complexion by targeting the first signs of ageing.Our intelligent formulation aims to visibly reduce the appearance of lines and wrinkles by boosting elasticity for smooth and younger-looking skin. It contains key plant-based, skin-moisturising actives that are designed to hydrate, plump and renew the skin for an overall youthful feel.Using a facial serum allows a very high concentration of active ingredients to penetrate through to the deepest layers of your skin, maximising hydration, nourishment and repair.. skinChemists Youth Series Retinol Eye Serum 15ml. Specially formulated for the delicate skin around the eye area, our Retinol Eye Serum aims to combat puffiness, fine lines and wrinkles as well as to build a protective barrier against skin aggressors.The formulation of key plant-based actives, including Natural Retinol Complex and Oat Kernel Extract, known for their skin firming properties, allows for better absorption into your skin's surface and an all-around, elevated youthfulness and awakened complexion.. skinChemists Youth Series 1% Hyaluronic Acid Night Moisturiser 50ml. Our Hyaluronic Acid Night Moisturiser aims to improve skin elasticity and smoothness, helping to reduce and protect against fine lines and wrinkles, as well as providing your skin’s epidermal layer with a boost of hydration. It's well known that skin cells do the majority of their repair work whilst we're sleeping, so our night moisturiser is designed to give maximum moisture and absorption into the skin during slumber, all through with its plant-based actives.. skinChemists Youth Series Green Caviar Mask 50ml. Our Green Caviar Mask is a deeply nourishing treatment that aims to revive and protect your skin. Formulated with naturally-sourced Green Caviar, and rich in amino acids and antioxidants, this mask works its magic by helping to delay the signs of ageing and improving the skin’s tone, texture and elasticity.Quench thirsty skin by adding our mask into your weekly routine and help maintain hydration in your skin, to leave it feeling soft and nourished with each use.
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Can You Become a Social Media Influencer? : An Interactive Adventure
Do you want to make social media your microphone to the world?Maybe you're a trend-setter or a social justice leader.Now is your chance to set out a path to social media domination.Face real-life choices that will help you learn about marketing, messaging and what it takes to make it as a social media star.
Price: 7.99 £ | Shipping*: 3.99 £ -
Nomination Classic Gold Influencer Charm
The Classic Gold Influencer Charm from Nomination is handcrafted from stainless steel with a gold plate and a beautifully detailed 'Influencer' design. This makes a thoughtful gift to add to their Nomination Classic bracelet.
Price: 39 £ | Shipping*: 0 £
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How to be a Toy Influencer
How to be a Toy Influencer
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How to be a Gaming Influencer
Have you dreamed of making money by playing video games?Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills.Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online.
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How to be a Music Influencer
Are you always looking for the newest bands and singers?Do you love to talk about music and share your musical opinions with others?Then you might have what it takes to be a music influencer.Learn about social media marketing and basic economics, and discover what it takes to become a music influencer, all while staying safe and having fun.
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Influencer Discourse : Affective relations and identities
The rise of influencers, as power-players in the social media landscape, is a defining feature of the digital era, one that has received much attention from a variety of social science disciplines.But despite the key role that language, along with other semiotic modes, plays in the construction and communication of influencer selves, discourse analytic and pragmatic research on the topic is lagging behind.This volume attempts to fill this void, by offering contextually sensitive insights into influencers’ multi-modal communication on a range of platforms.The contributions rework established modes and tools of discourse analysis and pragmatics to shed empirical light on influencer identities and tensions (e.g. doing authenticity vis-à-vis promoting brands). We specifically attend to (a) the interplay between media affordances and communication practices and (b) the co-constructional, interactive nature of influencer selves with networked audiences, ranging from ‘affect’ to ‘hate’. In addition to linguists, we hope that the volume will be of interest to scholars and students of social media communication, from sociological, cultural studies, anthropological and/or social psychological perspectives.
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