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  • Analytical Technology in Nutrition Analysis
    Analytical Technology in Nutrition Analysis

    Due to increasing global food needs as a result of population growth, the use of new food sources has gained interest in the last decade. However, the inclusion of new foods in our diet, as well as the increased interest of the population in consuming foods with better nutritional properties, has increased the need for adequate food analytical methods. This monographic issue presents innovative methods of chemical analysis of foods, as well as the nutritional and chemical characterization of foods whose consumption is expected to increase worldwide in the coming years.

    Price: 43.00 £ | Shipping*: 0.00 £
  • Travel Industry Economics : A Guide for Financial Analysis
    Travel Industry Economics : A Guide for Financial Analysis

    In this book Harold L. Vogel comprehensively and holistically examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks, cruise lines, and tourism.The book is designed as an economics-grounded text that uniquely integrates reviews of each sector’s history with economics, accounting, and financial aspects and analysis.As such, it provides a concise, up-to-date reference guide for financial analysts, economists, industry executives, legislators and regulators, advertisers, and journalists interested in the economics, financing, and marketing of travel and tourism-related goods and services. The fourth edition of this well-established text updates, refreshes, and significantly broadens the coverage of tourism economics.It includes new sections on travel law and applications of big data and artificial intelligence technologies as well as additional materialon demographic spending patterns, the online travel agency business, the pandemic’s effects and affects on industry finances, expanded coverage of the cruise line industry, and information on the damage to tourist destinations caused by excessive pollution and traffic.

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  • Connectome Analysis : Characterization, Methods, and Analysis
    Connectome Analysis : Characterization, Methods, and Analysis

    Connectome Analysis: Characterization, Methods, and Analysis is a comprehensive companion for the analysis of brain networks, or connectomes.The book provides sources of constituent structural and functional MRI signals, network construction and practices for analysis, cutting-edge methods that address the latest challenges in neuroscience, and the fundamentals of network theory in the context of giving practical methods for building connectomes for analysis.Emphasis is placed on quality control of the individual analysis steps.Subsequent chapters discuss networks in neuroscience in clinical and general populations, including how findings are related to underlying neurophysiology and neuropsychology. This book is aimed at students and early-career researchers in brain connectomics and neuroimaging who have a background in computer science, mathematics and physics, as well as more broadly to neuroscientists and psychologists who want to start incorporating connectomics into their research.

    Price: 88.95 £ | Shipping*: 0.00 £
  • Analysis
    Analysis


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  • Fashion Trends : Analysis and Forecasting
    Fashion Trends : Analysis and Forecasting

    In a fast-moving global industry, how can anyone know what the next trend will be?Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility.There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the ‘end of fashion’ and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics– The characteristics of an innovation– The influence of consumer groups– Long- and short-term fashion forecasting– Sociocultural factors and their influence on trends– Fashion professionals’ roles in creating and supporting trends– Consumer and industry trends accelerating product innovation and diffusion– Changing trend forecasting formats– The influence of trend forecasting on business decisions

    Price: 22.99 £ | Shipping*: 3.99 £
  • Project Analysis in Developing Countries : Cost Benefit Analysis for Development
    Project Analysis in Developing Countries : Cost Benefit Analysis for Development

    This updated new edition explores the techniques used to assess the economic impact of projects in developing countries.Blending an academic understanding of economics and development with an accessible style and practical advice, the costs and benefits of investment projects, an important mechanism for economic development, are assessed to ensure that resource allocation is as productive as possible.New material has been added, particularly on the environmental impact of projects, the role of the discount rate in decision-taking, the application of techniques to estimate willingness to pay for benefit estimation and the quantification of health impacts. Although the basic techniques of project analysis were developed many decades ago, they remain highly relevant to address current concerns, such as population growth, urbanisation, pressure on physical infrastructure, inequality, and the climate crisis.This book aims to provide an accessible overview, drawn from extensive practical experience, of project analysis in developing countries.It will be relevant to students, researchers, and practitioners interested in development economics.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Practical Fitness Testing : Analysis in Exercise and Sport
    Practical Fitness Testing : Analysis in Exercise and Sport

    This is an indispensible guide for anyone involved in prescribing exercise programmes for clients or groups.Fitness tests are crucial to measure current fitness and then monitor progress to check the effectiveness of a training programme.The theory and practice of fitness testing, in both exercise and sport settings, are covered in a clear and accessible way.The information is fully up to date with current research and population norms, and lots of diagrams and illustrations make the content easy to understand. The content covers all the topics identified in the competency framework for Levels 3 and 4 of the National Occupational Standards (NOS) for Instructors within the Health and Fitness Industry.Includes: assessment techniques, sample questions, normal population data, basic measurement and analysis, methods of testing, how to test strength, aerobic endurance, speed and agility, flexibility and power. Written by the authors of The Fitness Instructor's Handbook, and The Advanced Fitness Instructor's Handbook, this is the must-have guide to Fitness Testing for anyone working in fitness or sport.

    Price: 25.00 £ | Shipping*: 3.99 £
  • Discourse Analysis
    Discourse Analysis

    A new edition of the bestselling textbook on discourse analysis, ideal for undergraduate and graduate courses in linguistics and the broader humanities and social sciences Discourse Analysis explains how to collect and analyze spoken, written, and multimodal language.Now in its fourth edition, this popular textbook encourages students to think systematically and critically about different sources of discourse to better understand why spoken utterances and written texts have the meanings and uses they do.Throughout the book, the authors offer real-life examples of what discourse analysis can reveal about language, individuals, groups, and society.Student-friendly chapters describe discourse analysis with a goal of helping students master the fundamental concepts of this important area of linguistic research.Each chapter contains discussion questions that encourage students to relate the material to their own experiences, perform their own analyses, and consider important issues in research design and research ethics.The new edition of Discourse Analysis includes new discussion questions and ideas for research projects, up-to-date supplementary readings, and expanded discussions of corpus analysis methods, rhetorical legitimation, and social identities.This textbook: Teaches students to apply discourse analysis to answer research questions in disciplines across the humanities and social sciencesExplains the complex relationships between discourse and various aspects of context, such as linguistic structure, participants, and prior discourse Provides instructors with the flexibility to re-order chapters to meet the needs of their studentsFeatures exercises that incorporate extensive data from a variety of languages and situations, including discourse in electronic mediaContains discussion questions, activities, research projects suggestions, further readings, chapter summaries, and other pedagogical featuresDiscourse Analysis, Fourth Edition, remains the ideal primary text for undergraduate and graduate courses in language and linguistics, language pedagogy, rhetoric and composition, and linguistic ethnography.

    Price: 30.50 £ | Shipping*: 0.00 £

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